In the 801 for Zions Bank
For an executive meeting in Salt Lake City, we created a backpack set for a group of executives that were known to do epics hikes as a team. The backpack had all the essentials for a safe hike and we provided an acrylic tag that had a QR code to a list of urban hikes in the SLC area.
Hiking guide for the meeting attendees
On each backpack we attached a tag that kept our value proposition top of mind and also provided a quick QR code to see a list of urban hikes in the SLC area. This group of executives are avid hikers so we wanted to provide an option for them to have some fun and get out on a local hike.
Extend the impact beyond the meeting
We transformed these momentary meetings into an ongoing influence with actionable insights they could carry forward. We achieved this by providing in-room and take-home tactics.
Our value proposition was included as a set of cards within the backpack.