Creating Customer Experience Innovation.
The ideas, strategies, and work I did at Oracle were focused on helping customers understand and feel the impact our solutions could have for them. The hype video was a key tactic, to open the meeting with emotion grounded in their business need and ask.
Setting the Tone for the Day
Large posters greet customers on entry that bring in the selling idea of “FUTURE-PROOF” along with the Why Buys that will be used to take them through our Oracle solution.
Make it Memorable, Make it Relevant
Pulling the “FUTURE-PROOF” customer-themed branding through every aspect, from presentation templates to custom-produced die-cut why-buys, to even a branded Amazon Echo Dot, pre-paid branded urban transit cards, as a nod to WSP’s role in urban planning for the future.
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Creating Innovation
Creative strategy and innovation to help drive complex customer decisions.
Retail Experiences
Focusing and bringing the category and solution into a single memorable idea.
Creating Innovation
Creative strategy and innovation to help drive complex customer decisions.
Creating Innovation
Creative strategy and innovation to help drive complex customer decisions.
Creating Innovation
Creative strategy and innovation to help drive complex customer decisions.
Creating Innovation
Creative strategy and innovation to help drive complex customer decisions.