Ideas that Empower Retail

Retail is about experience. My focus for the ideas and experiences I brought forward was to find ways to dive into their category with themes and experiences that would instantly tie to the Oracle solution. Dream Big was for a Serta Simmons opportunity, where this video loop played as they walked into the room and every break.

Aspiration + Category = Quicker Relevance

By landing as quickly as possible in their aspiration and solution ask, and their retail category added momentum to our pitches. Making a complex solution memorable and focused on the results they were looking for.

Selling What the Customer Wants to Accomplish

For United and TJX, they had very different solution needs, but they both wanted to take their core offering to the next level. The themes for these, “IT’S GOOD TO BE UNITED” and “FIND THE WAY”, both established that Oracle understood what it was they needed to level up their offering and profitability.